What Is Social Media Marketing?
Social media marketing references the use of social media channels like Facebook, Instagram, Twitter, Pinterest (and more), to reach your business goals. Social media marketing is the process of attracting attention, gaining website traffic by using social media platforms.
There are two main focuses within social media that we as a social media marketing agency deal with:
- Organic social and paid social. At the core, social media marketing involves creating content that resonates with the target audience across social media channels, driving engagement and growing your brand’s audience.
- Social media marketing provides a way for businesses to reach and engage their customers and new prospects. Social media is the most effective form of digital marketing, yielding impressive returns on investment if managed correctly.
Social Media Agency Services We Offer:
- Comprehensive Social Media Marketing.
- Results-focused social media strategy across the social networks you need. Let us get those customers lining up!
- Best-practice posts we know how to construct the perfect bespoke posts to elicit a maximum response.
- The appropriate voice we post with your brand’s tone in mind.
- Strategic activity likes, re-tweets, follows, re-pins, lists, favourites, replies, shares, hashtags.
- Competitions & campaigns Promos, sweepstakes, photo competitions etc.
- Community management monitor and reply to leads, customer issues, customer inquiries.
- Regular reporting simple, to-the-point reporting.
Identifying Your Business’ Target Audience: Personas
Your brands’ social media strategy can be successful if your business targets people with the right content. As a business, you need to identify and understand your target audience. Targeting Generation Z will not work if your business’s products or services are geared towards Millennials or Generation X. We specialize in creating buyer personas by profiling your brand’s social media target audience requirements.
Competitor Analysis
Competitor targeting is an effective way to drive relevant traffic to social media channels and to a business’s website. Customers interacting with competitor’s social media channels are already interested in your product or service.
For a social media strategy that works, competitor analysis will give your business a competitive digital marketing edge. Other businesses are targeting the same target audience as you, ignoring them would be a strategic error. We excel at finding out what works, which social media platforms your prospective clients are active on, studying active users’ references and hashtags. Research yields insight needed into what works for your customers.
We then use the knowledge gained to plan your social media strategy carefully and to get the desired results you are looking for.
Prioritising Social Media Channels as A Business Social Media Strategy
We will focus efforts on where your brands’ social media audience is and promote within the niche. For example, if your brand is in insurance, using Pinterest and Instagram may not be the smartest approach. Different channels appeal to different client demographics. For instance, LinkedIn is perfect for professionals. Pinterest users, conversely, are 80% female with a high percentage of users from high-income demographics. we will identify the social media channels best suited to your business’s needs. Your brand can always opt to use all social channels available. It is important to have analytics to demonstrate which is more useful for your business. Paragraph
